There's a specific kind of stuck that doesn't look like stuck. The team is busy, the meetings are happening — but if you asked four people what you're actually building this quarter, you'd get four different answers. Here's what's really going on, and the small move that unblocks it.

Strategy consultants help you decide what to do. Designers help you make something specific. But most real problems sit in between — in the layer where thinking has to become structure, and structure has to become something visible. Here's how I think about that gap, from someone who works in it.